Come on down to the bakery before the long weekend to stock up for your perfect gluten-free bar-b-q; hamburger buns, lemon meringue pies, and of course our famous apple pies!

We’re open ’till 6 on Thursday, and Friday July 3rd from 10-2 for orders only (no baking that day), then we’re totally CLOSED Sunday July 5th and Monday July 6th.

(I’m sorry for the short notice. June was crazy and I desperately need to catch up on paperwork from the Cookie Dough Giveaway - some people still haven’t received their coupons yet!)

We RE-OPEN Tuesday July 7th — If we don’t see you before, we’ll see you then!!

Oh my God. I LOVE you guys! You, all our friends and customers who wrote and called and faxed your stores to ask if they’d carry our products, you are the BEST!

The store managers were surprised and a little overwhelmed by the response - one man told me he had a new message every time he opened his email! Clearly many, many more letters went out than I even saw - you were doing it out of love, not for the cookie dough. And that is something that I will always appreciate. Thank you.

Also some people wrote some really nice things about us and our products - I’m going to pick out some samples to share on a “testimonials” page.

Plus (JOY!) a lot of stores who weren’t even on the list have called us, some I don’t even want to mention lest I jinx the relationship. And a big BIG thank you! to everyone who wrote in to tell us about Vitamin City in San Dimas! I can’t believe I didn’t know about them!

We’re actually going to re-run this giveaway on a smaller scale next week and God willing we’ll be able to include Vitamin City. We’re definitely adding the Lassen’s Market in Santa Clarita!!! How cool is that?

We’ll be in Rainbow Acres in Culver City; Co-Opportunity in Santa Monica; Full o’ Life in Burbank; and Grassroots of South Pasedena starting early next week, but many new stores will not have their cookie dough for a few days - I’m going to email everyone when it’s safe use your coupons, and we’ll extend the expiration date so you have at least a month to pick it up. Thank you, really and deeply, thank you.

Oh, and just in case you’re into it, we have a printable pdf of that “Please Carry” letter that you could drop off at other stores where you buy gluten-free foods.

Finally! We’re ready to reveal how you can help save our bakery, make life a WHOLE lot easier on yourself (while saving money, I might add!) and get your very own tub of our famous gluten-free chocolate-chip cookie-dough absolutely FREE!

If you could please email (or write) to your local independent health-food store, and ask them to carry our stuff. That’s it. We have a sample letter that you can cut and paste, on the “page” called The Great Gluten-Free Cookie-Dough Giveaway which you’ll find over in the right-side column. ->-> (More detailed instructions are there, too, about the terms of the giveaway.)

Anyway, if you did this, it would mean a lot to us. We’d be so happy and grateful we’d send you a coupon for a FREE regular-sized (1.25 lb.) tub of cookie-dough.

We’ll send the cookie-dough to the store that you wrote to, for you to pick up there.

You’d be doing us a huge favor, because this way the stores will see how many people would buy our stuff if it was in their freezers. In fact, the email is great, but actually seeing people, real live customers traipsing through their store, is even better. That’s why we’re making the coupons non-transferable — You can’t pick up someone else’s cookie dough.

But we hope that it will be no trouble for you - we’ve found some great stores to work with, in every direction, where you’re sure to find many other wholesome and nutritious gluten-free items, and every single one of them keeps more convenient hours than we do! That’s how your life will ultimately be better - you’ll be able to get the same wonderful breads and treats that you do at our bakery, at our NEW LOWER PRICES, but closer to home and at all hours.

[Some of the stores haven't officially given permission as of this writing, so if your store is not listed as "available" you should wait and check back in a day or two. BUT the whole promotion ends by June 4th, so don't wait too long! Check right now and if your store is available, send the email today!]

I don’t know how many people saw, last week, that we dropped our prices 20%! We did this, basically, by asking the staff to take a 20% pay cut, and we did it because we see people are struggling lately and we needed to.

But you can imagine, 20% hurts. We’re depending on making it up in volume, by selling to stores. That’s the only way we can survive at this point. (Yeah, it’s that bad.) But the stores, at this time, aren’t running to take on new suppliers.

Next week, we’re starting a new marketing campaign. We’re going to ask you to ask your local, independent health-food store (NOT Whole Foods or Trader Joe’s - nothing our little oven can’t handle!) to carry our bread &/or muffins, cupcakes, and cookie dough. You’ll pay the same $8 per pack* of bread or muffins that you do now at our bakery, but you’d get it a lot closer to home!

It’ll all be really easy; basically just come here and choose the most convenient store to you from a drop-down list, and hit “send.” We’d be so grateful we’d give you a free tub of gluten-free cookie dough, which you would pick up at the store you chose.

That’s why we call it “The Great Gluten-Free Cookie-Dough Giveaway!” which sounds hokey I know but, hey, we’re a little desperate here.

We’re just working out the logistics with the local stores but we really want to get out there (think Ventura to San Bernardino, Lancaster to San Clemente.) If you have any suggestions, please let us know at giveaway(at)thesensitivebaker.com!

Check back with us in a couple of days and it will be all set up for you! (And have I told you recently how much I love you? No kidding. I really really appreciate every one of our “peeps” who have kept us running so far. Thank you everyone, for being a part of this.

***
* BTW, if anyone is NOT struggling, and can still afford to pay more for gluten-free bread, please give us a call at (310) 815-1800. We can arrange to take your excess cash in exchange, for example, for home delivery.

That was the most poignant idea expressed in the news report on one study on teen autism.

I thought Andrea was remarkably poised on camera - much more so than I ever am! - but I have to say as long as we’ve had the honor of knowing her (even before the bakery officially opened, like 2 years now, so she wasn’t even a teen back then!) Andrea has always seemed poised and self-possessed. Quiet, yes, but lovely. You rock, girl!

[Would it sound self-serving if I said a factor in Andrea's socialization was certainly that her mother has had her on a gluten-free diet since she was two? Of course it would. But it's true.]

OMG! Did I say June, before? It’s MAY 29, this week!! I hope people checked the calendar, and not the blog!! Anyway, here’s the post….

Mark the date: We’re closed Friday, MAY 29, for the Jewish holiday of Shavuot, or…. um, wow, what is Shavuot, anyway? Pentecost (according to Wikipedia.) It’s a pretty obscure holiday, but closed we will be, nonetheless.

But we’re open to 6:00, the Thursday before. Stop in and load up on cheesecake — a shavuot tradition!

*
If you order $100/month* or more, you are eligible for our NEW! Home Delivery service! To-Your-Door Delivery is only $20, less than UPS overnight frozen shipping!
[*And if you live within "Greater LA" within 1.5 miles of the exit of a major freeway,
or can share with / or impose on someone who does.]

**
Here is the schedule:

Mondays: North thru Santa Clarita to Lancaster
Tuesdays: I-10 East to San Bernardino
Wednesdays: South to San Clemente
(Down the 405 and up the 5, or vice-versa, we’ll see.)
Thursdays: 101 (North/) West to Oxnard
Friday: West LA (west of downtown)
*

Please, keep in mind that “Greater LA” is a big place, and we only have the one truck. We go south for example, every week, but we’ll try to group deliveries so that each household/neighborhood will receive deliveries once every four or five weeks - that is, monthly.

If you add a birthday cake to your order one month, for example, you may not get it the exact week you’d like it. But we’ll always do our best to accommodate you.

*
We’ve slashed prices on our most popular items 20%! Breads, now $8! Muffins, $8! 2-pack of Brownies, $4! Chocolate chip cookie dough (1.25 lb tub) now $12!

Not everything - Bundt cakes only went down to $6 (from 7), cupcakes are $13.50 (from $15), and those little apple tarts and cheesecakes haven’t budged a bit.

Life is like that.

[Not available with any other offer.]

To learn how we did it, read on! …. Read the rest of this entry »

Hurray! Just in time! Get 15% off anything from The Sensitive Baker (except decorated cakes) from now through Friday April 3rd!

Then, NEXT WEEK prices will drop even more when EVERYTHING MUST GO!

We close for Passover Wednesday April 8th and don’t open again until Sunday April 19th so stock up your freezers today! (Shop online!)

!
#1 Blueberry Struesel. These muffins are miraculous; tender, fluffy, packed with berries, and they even keep a few days on the counter - maybe even better than the chocolate zucchini, which was always our best-keeping muffin.

#2 Carrot Muffin with eggs and walnuts that’s moist and fragrant for days. We’ll still keep the old vegan-morning-glorys around (they’re free of all eight of the eight major allergens) but even frozen, the eggy carrot muffins are selling like hotcakes!

Non-vegans can now get a Mixed Muffin Set; two each of Chocolate-Zucchini, Blueberry-Struesel, and Carrot, normally $10, but we’ve been running everything 10% off leading up to Passover, so for now, for you :-), it’s only $9. (Soy free.)